@font-face {
  font-family: "Nimbus Display";
  src: url("assets/nimbus-sans-narrow-bold.otf") format("opentype");
  font-style: normal;
  font-weight: 700 900;
  font-display: swap;
}

@font-face {
  font-family: "Nimbus Narrow";
  src: url("assets/nimbus-sans-narrow-regular.otf") format("opentype");
  font-style: normal;
  font-weight: 400 600;
  font-display: swap;
}

@font-face {
  font-family: "Geist";
  src: url("assets/geist.woff2") format("woff2");
  font-style: normal;
  font-weight: 100 900;
  font-display: swap;
}

@font-face {
  font-family: "Geist Mono";
  src: url("assets/geist-mono.woff2") format("woff2");
  font-style: normal;
  font-weight: 100 900;
  font-display: swap;
}

:root {
  --ink: #111112;
  --bone: #f2efe8;
  --paper: #e8e2d8;
  --stone: #d6cec3;
  --graphite: #5c5a57;
  --oxblood: #651b22;
  --line: rgba(17, 17, 18, 0.2);
  --pad: clamp(22px, 4vw, 72px);
  --display: "Nimbus Display", "Arial Narrow", sans-serif;
  --sans: "Geist", "Helvetica Neue", Helvetica, Arial, sans-serif;
  --serif: Iowan Old Style, Baskerville, "Times New Roman", serif;
  --mono: "Geist Mono", ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, monospace;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; background: var(--ink); }
body { margin: 0; color: var(--ink); background: var(--bone); font-family: var(--sans); overflow-x: hidden; }
body.menu-open { overflow: hidden; }
a { color: inherit; text-decoration: none; }
button { color: inherit; font: inherit; }
img { display: block; max-width: 100%; }
.mobile-break { display: none; }
.desktop-break { display: initial; }
::selection { color: var(--bone); background: var(--oxblood); }

.skip-link {
  position: fixed; z-index: 1000; top: 12px; left: 12px; padding: 12px 16px;
  color: var(--bone); background: var(--ink); transform: translateY(-160%);
}
.skip-link:focus { transform: none; }

.opening { position: fixed; z-index: 900; inset: 0; display: grid; grid-template-columns: 1fr 1fr; pointer-events: none; animation: opening-away .9s cubic-bezier(.76,0,.24,1) 1.85s forwards; }
.opening__half { position: relative; }
.opening__half--home { background: var(--ink); transform-origin: left; }
.opening__half--numbers { background: var(--bone); transform-origin: right; }
.opening__equation { position: absolute; inset: 50% auto auto 50%; width: min(84vw, 980px); display: flex; align-items: center; justify-content: space-between; color: var(--bone); font: 700 clamp(14px, 1.5vw, 21px)/1 var(--mono); letter-spacing: .25em; text-transform: uppercase; transform: translate(-50%, -50%); }
.opening__equation span { width: 43%; opacity: 0; animation: opening-word .65s cubic-bezier(.2,.8,.2,1) .2s forwards; }
.opening__equation span:last-child { color: var(--ink); text-align: right; animation-delay: .48s; }
.opening__equation i { color: var(--oxblood); font: normal 400 clamp(28px, 4vw, 58px)/1 var(--serif); opacity: 0; animation: opening-word .4s ease .82s forwards; }
.opening__answer { position: absolute; left: 50%; top: calc(50% + 62px); color: var(--oxblood); font: 900 clamp(38px, 7vw, 110px)/.8 var(--display); letter-spacing: -.03em; text-transform: uppercase; white-space: nowrap; opacity: 0; transform: translate(-50%, 30px); animation: opening-answer .55s cubic-bezier(.2,.8,.2,1) 1.05s forwards; }
body.replaying .opening { display: grid; animation: opening-away .9s cubic-bezier(.76,0,.24,1) 1.85s forwards; }

@keyframes opening-word { to { opacity: 1; transform: translateY(0); } from { opacity: 0; transform: translateY(20px); } }
@keyframes opening-answer { to { opacity: 1; transform: translate(-50%, 0); } }
@keyframes opening-away { 0% { clip-path: inset(0); } 100% { clip-path: inset(0 50%); visibility: hidden; } }

.scroll-progress { position: fixed; z-index: 800; top: 0; left: 0; width: 100%; height: 3px; pointer-events: none; }
.scroll-progress span { display: block; width: 100%; height: 100%; background: var(--oxblood); transform: scaleX(0); transform-origin: left; }

.site-header { position: absolute; z-index: 100; top: 0; left: 0; right: 0; height: 110px; display: flex; align-items: center; justify-content: space-between; padding: 0 var(--pad); color: var(--ink); opacity: 0; transform: translateY(-15px); animation: header-in .8s ease 2.35s forwards; }
@keyframes header-in { to { opacity: 1; transform: none; } }
.brand { display: flex; flex-direction: column; gap: 5px; letter-spacing: .08em; }
.brand strong { font: 900 clamp(19px, 1.8vw, 30px)/.95 var(--display); letter-spacing: .055em; }
.brand b { color: var(--oxblood); }
.brand span { font: 600 8px/1 var(--mono); letter-spacing: .23em; }
.desktop-nav { display: flex; align-items: center; gap: clamp(20px, 2.25vw, 42px); font: 700 10px/1 var(--mono); letter-spacing: .16em; text-transform: uppercase; }
.desktop-nav a { position: relative; padding: 12px 0; }
.desktop-nav a::after { content: ""; position: absolute; left: 0; right: 100%; bottom: 3px; height: 2px; background: var(--oxblood); transition: right .35s ease; }
.desktop-nav a:hover::after, .desktop-nav a.active::after { right: 0; }
.menu-toggle { display: none; position: relative; z-index: 120; width: 50px; height: 50px; border: 0; background: transparent; cursor: pointer; }
.menu-toggle span { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); }
.menu-toggle i { position: absolute; right: 5px; width: 29px; height: 1px; background: currentColor; transition: transform .35s, top .35s; }
.menu-toggle i:nth-of-type(1) { top: 20px; }
.menu-toggle i:nth-of-type(2) { top: 29px; width: 21px; }
.menu-toggle[aria-expanded="true"] i:nth-of-type(1) { top: 25px; transform: rotate(45deg); }
.menu-toggle[aria-expanded="true"] i:nth-of-type(2) { top: 25px; width: 29px; transform: rotate(-45deg); }
.mobile-menu { display: none; }

.hero { position: relative; display: grid; grid-template-columns: 50% 50%; min-height: 840px; height: 100svh; max-height: 1080px; overflow: hidden; background: var(--bone); }
.hero__home { position: relative; overflow: hidden; background: #34251e; }
.hero__home-image { position: absolute; inset: -4%; background: url("assets/hero-home.jpg") center 47%/cover no-repeat; transform: scale(1.08); animation: home-reveal 1.6s cubic-bezier(.2,.8,.2,1) 1.8s both; will-change: transform, clip-path; }
.hero__scrim { position: absolute; inset: 0; background: linear-gradient(90deg, rgba(8,8,8,.42), transparent 48%, rgba(8,8,8,.08)), linear-gradient(0deg, rgba(8,8,8,.35), transparent 35%); }
@keyframes home-reveal { from { clip-path: inset(0 100% 0 0); transform: scale(1.16); } to { clip-path: inset(0); transform: scale(1.08); } }
.panel-kicker { position: absolute; z-index: 2; top: 155px; left: 9%; display: flex; align-items: center; gap: 18px; margin: 0; font: 700 12px/1 var(--mono); letter-spacing: .34em; text-transform: uppercase; opacity: 0; animation: label-in .8s ease 2.45s forwards; }
.panel-kicker span { color: var(--oxblood); letter-spacing: 0; }
.panel-kicker--light { color: #fff; }
.panel-kicker--light span { color: #fff; opacity: .55; }
@keyframes label-in { to { opacity: 1; transform: none; } from { opacity: 0; transform: translateY(10px); } }
.place-code { position: absolute; z-index: 2; left: var(--pad); bottom: 32px; color: #fff; font: 700 8px/1.55 var(--mono); letter-spacing: .26em; }

.hero__numbers { position: relative; overflow: hidden; background: var(--bone); }
.hero__numbers::before { content: ""; position: absolute; inset: 0; opacity: .42; background-image: repeating-linear-gradient(0deg, transparent 0 5px, rgba(91,73,50,.035) 6px), radial-gradient(circle at 20% 10%, rgba(255,255,255,.9), transparent 35%); }
.hero__numbers .panel-kicker { left: 18%; }
.paper { position: absolute; width: min(78%, 630px); left: 16%; top: 230px; padding: 33px 38px 31px; background: #e7e0d5; box-shadow: 0 30px 70px rgba(47,36,25,.12); transform: rotate(-4deg) translate(60px, -10px); opacity: 0; animation: paper-in 1.2s cubic-bezier(.16,1,.3,1) 2.05s forwards; }
.paper::before { content: ""; position: absolute; inset: 0; opacity: .32; background: repeating-linear-gradient(2deg, transparent 0 4px, rgba(34,25,18,.07) 5px); pointer-events: none; }
@keyframes paper-in { to { opacity: 1; transform: rotate(-4deg) translate(0); } }
.paper__eyebrow { position: relative; margin-bottom: 22px; font: 700 8px/1 var(--mono); letter-spacing: .22em; text-transform: uppercase; }
.deal-list { position: relative; margin: 0; border-top: 1px solid var(--line); }
.deal-list div { display: grid; grid-template-columns: 1fr 1.15fr; align-items: baseline; min-height: 58px; border-bottom: 1px solid var(--line); }
.deal-list dt { padding-left: 8px; font: 700 9px/1.2 var(--mono); letter-spacing: .16em; text-transform: uppercase; }
.deal-list dd { margin: 0; padding: 10px 0 7px 22px; border-left: 1px solid var(--line); font: 400 clamp(24px, 2.4vw, 41px)/1 var(--serif); white-space: nowrap; }
.paper__note { position: relative; margin: 23px 10px 0 auto; width: max-content; font: 400 15px/1.25 var(--serif); text-align: right; transform: rotate(-3deg); }
.paper__note em { color: var(--oxblood); font-size: 28px; }
.hero__promise { position: absolute; right: 24px; bottom: 29px; font: 700 8px/1.4 var(--mono); letter-spacing: .22em; text-align: right; text-transform: uppercase; }

.hero__statement { position: absolute; z-index: 8; left: 50%; top: 49%; width: min(72vw, 1100px); transform: translate(-50%, -50%); text-align: center; }
.hero__statement h1 { margin: 0; font-family: var(--display); font-weight: 900; line-height: .72; letter-spacing: -.045em; text-transform: uppercase; }
.hero-word { display: block; overflow: hidden; }
.hero-word b { display: block; font-size: clamp(105px, 11.2vw, 185px); transform: translateY(110%); animation: statement-in 1s cubic-bezier(.16,1,.3,1) 2.15s forwards; }
.hero-word:first-child b { font-size: clamp(78px, 8.3vw, 132px); animation-delay: 2s; }
.hero-word--wide { color: var(--ink); }
@keyframes statement-in { to { transform: none; } }
.hero__statement > p { margin: 24px auto 18px; font: 400 clamp(18px, 1.6vw, 26px)/1.2 var(--serif); opacity: 0; transform: translateY(14px); animation: support-in .8s ease 2.7s forwards; }
.hero__actions { display: flex; justify-content: center; gap: 14px; opacity: 0; transform: translateY(14px); animation: support-in .8s ease 2.85s forwards; }
@keyframes support-in { to { opacity: 1; transform: none; } }
.button { min-width: 225px; height: 57px; display: inline-flex; align-items: center; justify-content: space-between; gap: 24px; padding: 0 25px; border: 1px solid rgba(17,17,18,.26); font: 700 10px/1 var(--mono); letter-spacing: .2em; text-transform: uppercase; transition: color .35s, background-color .35s, border-color .35s, transform .25s; }
.button i { display: inline-block; font: normal 18px/1 var(--sans); transform: rotate(-45deg); }
.button--solid { color: var(--bone); border-color: var(--oxblood); background: var(--oxblood); }
.button--solid:hover { background: var(--ink); border-color: var(--ink); }
.button--line { background: rgba(242,239,232,.78); backdrop-filter: blur(8px); }
.button--line:hover { color: var(--bone); background: var(--ink); border-color: var(--ink); }
.credential { margin-top: 18px; font: 600 9px/1 var(--mono); letter-spacing: .24em; opacity: 0; animation: support-in .8s ease 3s forwards; }
.credential i { color: var(--oxblood); font-style: normal; }
.replay { position: absolute; z-index: 9; right: var(--pad); bottom: 30px; padding: 8px 0; border: 0; background: none; font: 700 8px/1 var(--mono); letter-spacing: .16em; text-transform: uppercase; cursor: pointer; }
.replay i { display: inline-block; margin-right: 7px; font-size: 13px; font-style: normal; transition: transform .5s; }
.replay:hover i { transform: rotate(-360deg); }
.scroll-cue { position: absolute; z-index: 9; left: 50%; bottom: 23px; display: flex; flex-direction: column; align-items: center; gap: 8px; transform: translateX(-50%); font: 700 7px/1 var(--mono); letter-spacing: .18em; text-transform: uppercase; }
.scroll-cue i { display: block; height: 20px; width: 1px; background: var(--ink); transform-origin: top; animation: cue 1.5s ease-in-out infinite; }
@keyframes cue { 0%,100% { transform: scaleY(.3); } 50% { transform: scaleY(1); } }

.strategy-rail { min-height: 74px; display: grid; grid-template-columns: 1fr auto 1fr auto; align-items: center; gap: 24px; padding: 0 var(--pad); background: var(--bone); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.strategy-rail span { height: 1px; background: var(--line); }
.strategy-rail p { margin: 0; font: 700 11px/1 var(--mono); letter-spacing: .42em; text-transform: uppercase; }
.strategy-rail em { font: normal 700 7px/1 var(--mono); letter-spacing: .18em; text-transform: uppercase; }

.section-index { margin: 0 0 34px; font: 700 8px/1 var(--mono); letter-spacing: .22em; text-transform: uppercase; }
.section-index--light { color: rgba(242,239,232,.63); }
[data-reveal] { opacity: 0; transform: translateY(45px); transition: opacity .9s ease, transform .9s cubic-bezier(.16,1,.3,1); }
[data-reveal].in { opacity: 1; transform: none; }

.perspective { display: grid; grid-template-columns: 26% 34% 40%; min-height: 760px; padding: clamp(70px, 9vw, 145px) var(--pad); background: var(--bone); }
.perspective__intro { padding: 18px clamp(22px, 3.5vw, 65px) 0 0; }
.perspective h2 { margin: 0; font: 900 clamp(60px, 6vw, 102px)/.8 var(--display); letter-spacing: -.035em; text-transform: uppercase; }
.oxblood-rule { display: block; width: 58px; height: 4px; margin: 32px 0; background: var(--oxblood); }
.perspective__lead { margin: 0; font: 400 clamp(21px, 2vw, 31px)/1.15 var(--serif); }
.portrait { margin: 0; padding: 0; }
.portrait__mask { height: 590px; overflow: hidden; clip-path: inset(0 100% 0 0); transition: clip-path 1.15s cubic-bezier(.16,1,.3,1) .12s; }
.portrait.in .portrait__mask { clip-path: inset(0); }
.portrait img { width: 100%; height: 100%; object-fit: cover; object-position: center 31%; transform: scale(1.12); transition: transform 1.5s cubic-bezier(.16,1,.3,1) .12s; }
.portrait.in img { transform: scale(1.02); }
.portrait figcaption { display: flex; justify-content: space-between; gap: 20px; padding: 13px 0 0; font: 700 8px/1.25 var(--mono); letter-spacing: .13em; text-transform: uppercase; }
.portrait figcaption span { color: var(--graphite); text-align: right; }
.perspective__copy { align-self: end; padding: 0 0 23px clamp(35px, 5vw, 86px); transition-delay: .18s; }
.perspective__copy h3 { margin: 0 0 25px; font: 400 clamp(27px, 2.55vw, 43px)/1.05 var(--serif); }
.perspective__copy h3 em { color: var(--oxblood); }
.perspective__copy > p:not(.section-index) { max-width: 540px; margin: 0 0 30px; color: var(--graphite); font: 400 16px/1.6 var(--sans); }
.text-link { display: inline-flex; gap: 18px; padding-bottom: 8px; border-bottom: 1px solid currentColor; color: var(--oxblood); font: 700 9px/1 var(--mono); letter-spacing: .18em; text-transform: uppercase; }
.text-link i { display: inline-block; font: normal 15px/8px var(--sans); transform: rotate(-45deg); transition: transform .3s; }
.text-link:hover i { transform: translate(4px,-4px) rotate(-45deg); }

.case-study { display: grid; grid-template-columns: 26% 38% 36%; min-height: 730px; padding: clamp(75px, 9vw, 135px) var(--pad); color: var(--bone); background: var(--ink); }
.case-study__heading { display: flex; flex-direction: column; justify-content: space-between; border-right: 1px solid rgba(242,239,232,.18); padding-right: clamp(24px, 4vw, 65px); }
.case-no { margin: 0; font: 700 8px/1 var(--mono); letter-spacing: .17em; text-transform: uppercase; }
.case-no strong { display: block; margin-top: 12px; color: var(--oxblood); font: 900 88px/.8 var(--display); }
.case-study__story { padding: 0 clamp(34px, 5vw, 84px); transition-delay: .08s; }
.case-location { margin: 0 0 60px; color: rgba(242,239,232,.58); font: 700 8px/1 var(--mono); letter-spacing: .2em; text-transform: uppercase; }
.case-study__story h2 { margin: 0 0 28px; font: 900 clamp(60px, 5.8vw, 98px)/.8 var(--display); letter-spacing: -.03em; text-transform: uppercase; }
.case-study__story > p:not(.case-location) { max-width: 500px; margin: 0 0 35px; color: rgba(242,239,232,.75); font: 400 18px/1.5 var(--serif); }
.text-link--light { color: var(--bone); }
.case-study__figures { align-self: center; border: 1px solid rgba(242,239,232,.2); padding: 24px 28px; transition-delay: .16s; }
.case-study__figures dl { margin: 0; }
.case-study__figures dl > div { min-height: 65px; display: grid; grid-template-columns: 1fr auto; align-items: center; gap: 20px; border-bottom: 1px solid rgba(242,239,232,.18); }
.case-study__figures dt { font: 700 8px/1.2 var(--mono); letter-spacing: .16em; text-transform: uppercase; }
.case-study__figures dd { margin: 0; font: 400 27px/1 var(--serif); }
.case-study__figures .highlight { margin-top: 17px; padding: 0 17px; border: 0; color: var(--bone); background: var(--oxblood); }
.case-study__figures .highlight dd { font-size: 37px; }
.case-study__figures > p { margin: 20px 0 0; color: rgba(242,239,232,.4); font: 600 7px/1.4 var(--mono); letter-spacing: .1em; text-transform: uppercase; }

.method { padding: clamp(80px, 10vw, 160px) var(--pad); background: var(--paper); }
.method__heading { display: grid; grid-template-columns: 1.35fr .65fr; gap: 9vw; align-items: end; padding-bottom: 80px; }
.method__heading h2 { margin: 0; font: 900 clamp(72px, 8.4vw, 142px)/.76 var(--display); letter-spacing: -.035em; text-transform: uppercase; }
.method__heading h2 em { color: var(--oxblood); font-style: normal; }
.method__heading p { margin: 0 0 9px; max-width: 520px; font: 400 19px/1.5 var(--serif); }
.method__steps { display: grid; grid-template-columns: repeat(3,1fr); margin: 0; padding: 0; list-style: none; border-top: 1px solid var(--line); }
.method__steps li { min-height: 210px; padding: 25px clamp(20px, 3vw, 47px) 20px 0; border-right: 1px solid var(--line); }
.method__steps li:not(:first-child) { padding-left: clamp(20px, 3vw, 47px); }
.method__steps li:last-child { border-right: 0; }
.method__steps span { display: block; margin-bottom: 48px; color: var(--oxblood); font: 700 9px/1 var(--mono); }
.method__steps strong { display: block; margin-bottom: 13px; font: 900 35px/.9 var(--display); text-transform: uppercase; }
.method__steps p { margin: 0; color: var(--graphite); font: 400 14px/1.4 var(--sans); }

.closing { position: relative; min-height: 780px; padding: clamp(85px, 10vw, 150px) var(--pad) 65px; overflow: hidden; color: var(--bone); background: var(--oxblood); }
.closing__ghost { position: absolute; right: -2vw; top: 50%; color: transparent; -webkit-text-stroke: 1px rgba(242,239,232,.16); font: 900 32vw/.7 var(--display); transform: translateY(-50%); }
.closing h2 { position: relative; max-width: 1100px; margin: 0 0 60px; font: 900 clamp(76px, 9vw, 150px)/.78 var(--display); letter-spacing: -.035em; text-transform: uppercase; }
.closing h2 em { color: var(--stone); font-style: normal; }
.button--bone { position: relative; color: var(--ink); border-color: var(--bone); background: var(--bone); }
.button--bone:hover { color: var(--bone); background: var(--ink); border-color: var(--ink); }
.closing__meta { position: absolute; left: var(--pad); right: var(--pad); bottom: 39px; display: grid; grid-template-columns: 1fr 1fr auto; gap: 25px; padding-top: 22px; border-top: 1px solid rgba(242,239,232,.3); font: 700 8px/1 var(--mono); letter-spacing: .15em; text-transform: uppercase; }
.closing__meta a { text-align: right; }

footer { min-height: 100px; display: grid; grid-template-columns: 1fr auto auto; align-items: center; gap: 45px; padding: 0 var(--pad); color: rgba(242,239,232,.72); background: var(--ink); font: 600 7px/1.3 var(--mono); letter-spacing: .14em; text-transform: uppercase; }
.brand--footer { color: var(--bone); }
.brand--footer strong { font-size: 22px; }

@media (max-width: 1100px) {
  .site-header { height: 90px; }
  .desktop-nav { gap: 17px; }
  .hero { min-height: 760px; }
  .paper { width: 84%; left: 11%; }
  .perspective { grid-template-columns: 32% 36% 32%; }
  .perspective__copy { padding-left: 30px; }
  .case-study { grid-template-columns: 19% 46% 35%; }
  .case-study__story { padding: 0 40px; }
}

@media (max-width: 820px) {
  :root { --pad: clamp(20px, 6vw, 26px); }
  .opening { grid-template-columns: 1fr; grid-template-rows: 1fr 1fr; }
  .opening__equation { width: 78vw; flex-wrap: wrap; }
  .opening__equation span { width: 100%; text-align: center !important; }
  .opening__equation span:first-child { margin-bottom: 75px; }
  .opening__equation i { position: absolute; left: 50%; top: 50%; transform: translate(-50%,-50%); }
  .opening__answer { top: 50%; font-size: clamp(42px, 12vw, 58px); }
  @keyframes opening-away { 0% { clip-path: inset(0); } 100% { clip-path: inset(50% 0); visibility: hidden; } }

  .site-header { position: absolute; height: 92px; color: var(--bone); mix-blend-mode: normal; }
  .brand { gap: 6px; }
  .brand strong { font-size: 22px; line-height: .9; letter-spacing: .045em; }
  .brand span { font-size: 8px; line-height: 1.2; letter-spacing: .16em; }
  .desktop-nav { display: none; }
  .menu-toggle { display: block; color: var(--bone); }
  .mobile-menu { position: fixed; z-index: 90; inset: 0; display: flex; flex-direction: column; justify-content: center; padding: 105px var(--pad) 40px; color: var(--bone); background: var(--ink); clip-path: inset(0 0 100% 0); transition: clip-path .6s cubic-bezier(.76,0,.24,1); }
  .mobile-menu.open { clip-path: inset(0); }
  .mobile-menu nav { display: flex; flex-direction: column; }
  .mobile-menu nav a { font: 900 clamp(54px, 15vw, 72px)/.9 var(--display); letter-spacing: -.015em; text-transform: uppercase; }
  .mobile-menu p { margin: auto 0 0; color: var(--stone); font: 400 20px/1.2 var(--serif); }

  .hero { display: grid; grid-template-columns: 1fr; grid-template-rows: minmax(520px, 61svh) auto 700px; height: auto; max-height: none; min-height: 0; overflow: hidden; }
  .hero__home { grid-column: 1; grid-row: 1; }
  .hero__home-image { inset: -2%; background-position: center 42%; }
  .panel-kicker { top: 125px; left: var(--pad); gap: 14px; font-size: 11px; letter-spacing: .26em; }
  .place-code { bottom: 32px; font-size: 8px; line-height: 1.45; letter-spacing: .2em; }
  .hero__numbers { grid-column: 1; grid-row: 3; min-height: 700px; }
  .hero__numbers .panel-kicker { top: 46px; left: var(--pad); }
  .paper { width: calc(100% - (var(--pad) * 2)); left: var(--pad); top: 96px; padding: 27px 24px 28px; transform: rotate(-1.2deg) translate(30px,0); }
  @keyframes paper-in { to { opacity: 1; transform: rotate(-2deg) translate(0); } }
  .paper__eyebrow { margin-bottom: 19px; font-size: 10px; line-height: 1.35; }
  .deal-list div { grid-template-columns: 1.05fr 1fr; min-height: 56px; }
  .deal-list dt { padding-left: 5px; font-size: 10px; line-height: 1.25; letter-spacing: .12em; }
  .deal-list dd { padding-left: 15px; font-size: clamp(26px, 7.7vw, 34px); }
  .paper__note { margin-top: 25px; font-size: 16px; }
  .paper__note em { font-size: 28px; }
  .hero__promise { display: none; }
  .hero__statement { position: relative; grid-column: 1; grid-row: 2; left: auto; top: auto; width: 100%; margin-top: -86px; padding: 0 var(--pad) 70px; transform: none; text-align: left; }
  .hero__statement h1 { line-height: .78; letter-spacing: -.025em; }
  .hero-word b, .hero-word:first-child b { font-size: clamp(72px, 20.5vw, 92px); line-height: .78; text-shadow: 0 2px 18px rgba(242,239,232,.2); }
  .hero-word:first-child b { color: var(--bone); }
  .hero-word--wide b span { display: block; }
  .hero__statement > p { width: 100%; margin: 29px 0 23px; font-size: 20px; line-height: 1.25; }
  .hero__actions { width: 100%; flex-direction: column; align-items: stretch; gap: 10px; padding: 0; }
  .button { width: 100%; min-width: 0; height: 58px; padding: 0 21px; font-size: 11px; letter-spacing: .17em; }
  .credential { max-width: 340px; margin: 18px 0 0; font-size: 10px; line-height: 1.45; letter-spacing: .16em; }
  .replay { right: var(--pad); bottom: 17px; }
  .scroll-cue { display: none; }

  .strategy-rail { grid-template-columns: 28px 1fr 28px; min-height: 72px; gap: 12px; }
  .strategy-rail p { font-size: 9px; line-height: 1.35; letter-spacing: .2em; text-align: center; }
  .strategy-rail em { display: none; }

  .section-index { margin-bottom: 28px; font-size: 11px; line-height: 1.25; letter-spacing: .18em; }
  .perspective { display: flex; flex-direction: column; padding-top: 96px; padding-bottom: 96px; }
  .perspective__intro { padding: 0; }
  .perspective h2 { font-size: clamp(67px, 17.5vw, 80px); line-height: .82; letter-spacing: -.02em; }
  .oxblood-rule { width: 48px; height: 3px; margin: 29px 0; }
  .perspective__lead { font-size: 27px; line-height: 1.17; }
  .portrait { margin: 48px calc(var(--pad) * -1) 0; }
  .portrait__mask { height: 540px; }
  .portrait img { object-position: center 35%; }
  .portrait.in img { transform: scale(1.12); }
  .portrait figcaption { padding: 14px var(--pad) 0; font-size: 10px; line-height: 1.35; letter-spacing: .1em; }
  .perspective__copy { padding: 78px 0 0; }
  .perspective__copy h3 { margin-bottom: 25px; font-size: 31px; line-height: 1.1; }
  .perspective__copy > p:not(.section-index) { font-size: 17px; line-height: 1.65; }
  .text-link { font-size: 11px; line-height: 1.1; }

  .case-study { grid-template-columns: 1fr; min-height: 0; padding-top: 88px; padding-bottom: 88px; }
  .case-study__heading { flex-direction: row; align-items: start; border-right: 0; border-bottom: 1px solid rgba(242,239,232,.18); padding: 0 0 28px; }
  .case-no { font-size: 10px; line-height: 1.25; text-align: right; }
  .case-no strong { margin-top: 9px; font-size: 55px; }
  .case-study__story { padding: 57px 0 61px; }
  .case-location { margin-bottom: 32px; font-size: 10px; line-height: 1.4; }
  .case-study__story h2 { margin-bottom: 27px; font-size: clamp(57px, 15vw, 68px); line-height: .84; letter-spacing: -.015em; }
  .case-study__story > p:not(.case-location) { margin-bottom: 33px; font-size: 19px; line-height: 1.5; }
  .case-study__figures { padding: 19px 18px; }
  .case-study__figures dl > div { min-height: 68px; }
  .case-study__figures dt { font-size: 10px; line-height: 1.3; letter-spacing: .12em; }
  .case-study__figures dd { font-size: 25px; }
  .case-study__figures .highlight { padding: 0 13px; }
  .case-study__figures .highlight dd { font-size: 31px; }
  .case-study__figures > p { font-size: 9px; line-height: 1.5; }

  .method { padding-top: 96px; padding-bottom: 92px; }
  .method__heading { grid-template-columns: 1fr; gap: 35px; padding-bottom: 58px; }
  .method__heading h2 { font-size: clamp(54px, 14vw, 60px); line-height: .84; letter-spacing: -.015em; }
  .method__heading p { font-size: 18px; line-height: 1.55; }
  .method__steps { grid-template-columns: 1fr; }
  .method__steps li, .method__steps li:not(:first-child) { min-height: 180px; padding: 24px 0; border-right: 0; border-bottom: 1px solid var(--line); }
  .method__steps li:last-child { border-bottom: 0; }
  .method__steps span { margin-bottom: 35px; }
  .method__steps strong { font-size: 34px; line-height: .92; }
  .method__steps p { font-size: 16px; }

  .closing { min-height: 0; padding-top: 94px; padding-bottom: 58px; }
  .closing h2 { max-width: none; margin: 48px 0 50px; font-size: clamp(56px, 14.7vw, 67px); line-height: .83; letter-spacing: -.015em; }
  .mobile-break { display: initial; }
  .desktop-break { display: none; }
  .closing__ghost { top: 32%; right: -18vw; font-size: 60vw; }
  .closing__meta { position: relative; left: auto; right: auto; bottom: auto; grid-template-columns: 1fr; gap: 13px; margin-top: 90px; font-size: 10px; line-height: 1.5; }
  .closing__meta a { text-align: left; }
  footer { grid-template-columns: 1fr; gap: 16px; padding-top: 42px; padding-bottom: 44px; font-size: 10px; line-height: 1.45; }
  .brand--footer strong { font-size: 25px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-delay: 0s !important; transition-duration: .01ms !important; }
  .opening { display: none; }
  [data-reveal] { opacity: 1; transform: none; }
}
